The Chief was the term used to refer to the otherwise-unnamed businessman who founded the Iromish Tribe. He was always carried around on a luxury stretcher and played his role of Village Leader with gusto.
In 2033, when James Zanasiu Jr, Malte Kerzach, and Florence Brennan visited the Iromish, he quickly grew smitten with Florence, but his relationship with the other two quickly became strained, because they didn't know they were in a resort and he didn't realize they weren't aware of this. Sensing they weren't enjoying themselves, he had his followers "sacrifice" them to Kayfabe. ("CS:The Man Who Was an Island")